Ethics and Alignment Cues of a Brand Offering
3 topics in this theme
Ethical Sourcing Perception
Whether "Responsible" Feels Real Or Like A Script Ethics has an emotional texture. People can feel when care is embedded, and they can feel when it's painted on. This topic examines how you believe your sourcing ethics come across versus how Others actually experience your credibility.
Harm Avoidance & Responsibility Feel
Whether The Brand Feels Careful Or Careless People don't only evaluate what you do. They evaluate what you prevent, what you take responsibility for, and how you handle impact when things go wrong.
Values Alignment with Customer Identity
When A Brand Feels Like "Us" Or Like A Costume Some brands feel like belonging. Others feel like they're borrowing a culture, borrowing a cause, or borrowing a voice that doesn't fit their behavior. This topic examines how you believe your values land versus how Others experience your brand as identity-aligned or identity-dissonant.