Privacy and Security Feel of a Digital Service
3 topics in this theme
Account Safety Confidence
Whether People Feel Protected Or Exposed Security is not only encryption and checklists. It is a feeling of protection.
Data Sharing Comfort & Control
Whether People Feel Safe Giving You Their Life Data sharing is never purely technical. It is intimate. People are not only asking what you collect, but what you might infer.
Tracking & Surveillance Feel
Helpful Personalization Or Creepy Observation Tracking becomes a problem at the exact moment it feels like watching instead of measuring.